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You’ll find plenty of deals online (and that last longer than the frenzy).

The same fervor will apply to the online-exclusive Cyber Monday, which extends the price cuts of Black Friday into Monday morning and beyond. Some retailers call this Cyber Week in a way to keep you shopping for several days. It's a trick that's working.

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What's amazing is that Cyber Monday unseated Black Friday last year, becoming the largest online shopping day of all time in the US, according to data from Adobe via Business Wire. Black Friday wasn't down, though. Black Friday and Cyber Monday remain the one-two punch American retailers need to move more TVs, laptops, phones and other high-margin electronics, and every year, we're seeing more competition translate into US retailers starting the discounts weeks in advance of the actual Black Friday date.

The Black Friday date is November 29, , which, of course, is a Friday.

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The actual date shifts every year, by the day of the week stays the same: it's always the Friday after Thanksgiving. The Cyber Monday date is December 2, , so it follows the same trend — the date and even the month can change from year to year, but it's always the Monday after Thanksgiving and Black Friday. This Black Friday sales period isn't just a four-day affair. They're two distinct terms with different deals and often different types of shoppers, we've learned over the year.

US retailers have tuned their sales to meet the needs of these shoppers, too.


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Black Friday in the US is ideal for bargain hunters who are willing to forgo time with turkey leftovers in order to seek deep discounts on hot-ticket times like electronics. This is where we see 4KTVs, laptops and iPads go on sale — in the wee hours before Thanksgiving on through the end of Friday.

Cyber Monday is a more recent phenomenon that started with the advent of the internet, and it's tailored toward more lifestyle goods. We expect the same from Cyber Monday — you'll see some iPads still on sale, but only if retailers don't run out of stick over the Saturday and Sunday between Black Friday and Cyber Monday. Best Buy, Walmart, Amazon and Target have a habit of stretching the saving across multiple days preceding the classic four-day window, posting Black Friday ad leaks in October and early November.

For image-heavy websites , use a tool like Compressor. BigCommerce has introduced Akamai to help optimize images across your site and keep it fast.

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Test the server load capacity of your store with tools like LoadImpact. BigCommerce does a great job with a Communicate with your customers and people that know you, as often as you can and as many ways as you can.


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Send out multiple emails in a single day, send a messenger blast, send a SMS message if you can, retarget your email list, engagement audiences, visitors audiences, and purchasers on as many platform as you can. Use holiday-themed incentives in advance of the holiday, promising big-time rewards and discounts on the big day.

As shop-crazy as many customers are on Black Friday, not everyone is going to buy something that very day. Keep some retargeting strategies in place so you can follow up with people who never checked out online. If you use BigCommerce there are even specific Apps you can employ for just this purpose.

Holidays give you an opportunity to do more swaggy remarketing. Not only that, but every dollar spent on ads is an investment that should pay off for the holiday. PR Couture recommends not spreading yourself too thin, but instead focusing on your most popular items.

Beeketing offers the best-in-class marketing apps created to help BigCommerce entrepreneurs scale revenue up without hassles. Get Beeketing. Like some other high-quality hosts, they equally offer free website migration from your old to a new server — alongside free SSL certificates on every website hosted on their servers. Flywheel is a fantastic web hosting solution that offers only Managed WordPress Hosting services.

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The company also offers you a temporary domain name for ease of building your site. And aside from that, it equally allows you to create a blueprint of a WordPress installation with all the necessary themes and plugins to enable you not to start from the beginning for every new website project. And if you are a developer, you can also provide access to a designer or vice-versa — and billing can equally be transferred to the client if you wish not to pay for it.

Finally, the Flywheel Black Friday Hosting discount will run from 23rd November to 27th November — and during this time, Flywheel is giving out 3 Months of free hosting with their Annual Plan. WP Engine is not one of those cheap hosting providers by any means and they cater to only people concerned about high-quality products together with near perfect customer support. The customer support team at WPEngine is specially trained to troubleshoot WordPress related problems and provide you with solutions promptly.

The hosting discount is applicable only on Startup, Growth, and Scale plans and is meant for new customers only.

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The plugin is pretty easy to use and offers an all-in-one approach to WordPress performance and speed optimization. Apart from these impressive features, it equally offers a bunch of other functionalities that advanced users will find very handy. Therefore, if you have a WordPress powered blog or website, and you wish to switch to a premium and reliable caching plugin, WP Rocket is the ideal option for you. Like most serious online marketers and bloggers, you should always prefer faster loading websites as it affects the way users perceives your site as well as affects how the search engines see your site.

However, the problem is that making your website faster is usually easier said than done — and that is why you need great performance cache plugins such as WP Rocket. There you have it all. This is that time of the year when most bloggers and marketers make their web hosting purchases to get huge discounts and save money for other areas of their business.

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